Rolls-Royce hits new heights with best-ever sales

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Luxury car company Rolls-Royce has revealed the highest annual sales in its 111-year history.

The Goodwood-based company delivered a record 4,063 cars in 2014 – up 12 per cent on its 2013 total and the fifth year in a row it has increased sales.

PLEASED Chief executive of Rolls-Royce Motor Cars Torsten Muller Otvos sits in a Rolls Royce

PLEASED Chief executive of Rolls-Royce Motor Cars Torsten Muller Otvos sits in a Rolls Royce

Last year saw sales increase 13 per cent in the UK, 40 per cent in Europe as a whole, 30 per cent in the USA and 20 per cent in the Middle East.

Australian sales were up 75 per cent, with Japan rising 60 per cent.

Sales were boosted by strong orders for the Ghost Series II launched in November and the Wraith which enjoyed its first full year of sales.

Marketing director Fintan Knight said: ‘The new model was very popular and helped with the increase in sales.

‘It is speaking to a whole new type of market and has helped with our sales across the world.

‘Our markets grew in North America, in the Middle East and even in Europe.

‘It was a successful and brilliant year with sustainable growth and profits which paid dividends. We expect this year to be a successful year.’

Rolls-Royce has created 200 permanent jobs in the past 18 months, with more than 1,500 people now working at its West Sussex headquarters.

Chief executive Torsten Muller-Otvos said: ‘This fifth consecutive record year saw Rolls-Royce Motor Cars break through the 4,000-car sales level for the first time in its history. The result confirms that our strategy of balanced, sustainable and profitable growth is delivering and that Rolls-Royce remains the world’s leading luxury goods brand.’

The Rolls-Royce figures come a day before statistics from the Society of Motor Manufacturers and Traders are expected to reveal total new-car sales in the UK for 2014 will have reached around 2.46m – the best for 10 years.

Business Secretary Vince Cable said: ‘Rolls-Royce motor cars are famous throughout the world with increasing numbers now exported abroad. The skill and dedication of its workers here in Britain has led to another very successful year.

‘The UK’s automotive industry is thriving with a new car rolling off the production line every 20 seconds, and increasing levels of investment that’s helping to secure local jobs.’