Daniel Disney started his career in a desk job, writing a modest weekly sales blog on LinkedIn.
Now, he is hailed as a sales and meme whizz with more than 100,000 followers on his new company website, The Daily Sales.
Daniel said: ‘I started my sales blog two years ago. I had been in the industry 15 years and wanted to share my knowledge. I didn’t realise I was creating a brand for myself.’
As Daniel’s followers on the professional site grew, so did his ambition. Daniel explained: ‘One day I posted a funny photo that pulled some sales comedy into the mix (commonly known as a meme). I got more hits that day than any other previous posts.’
Soon enough, The Daily Sales was born. The website is a combination of Daniel’s blog and memes, providing advice and motivating staff. The blog remains and showcases socially-driven content and the opportunities it can create for businesses. The site’s 150,000 followers grows by 800-1,200 weekly.
Dan, 30, and originally from Gosport, manages a large sales team full-time in Portsmouth. In his spare time, he builds his Daily Sales empire.
He said: ‘If an advertiser approaches me, I can help to bring them traffic and pull traffic to my site at the same time. But I will never over-advertise. It’s business but it’s also fun!’
The ISM (Institute of Sales Management) has brought Dan in to help utilise its audience. He has given motivational talks and is currently working on a series of books which will feature his staple combination of training, motivational material and comedy.
Dan said: ‘Industry texts can be stuffy so this will be very different. I’m also ready to take things up a step. I’m enjoying being a coaching consultant and the diverse opportunities that the blog has brought me, but some things I want to keep close to my chest. Watch this space.’