Sleep-aid firm step closer to extra funding

Lynda Harding
Lynda Harding
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A DREAM business could soon have its financial wishes turned into reality.

SweetDreamers, started up by Waterlooville-based Lynda Harding, has made the shortlist for Pitch to Rich.

It’s a national competition, which is giving entrepreneurs an opportunity to pitch their idea to Sir Richard Branson and win up to £250,000 to boost their business.

Not only did SweetDreamers secure a place in the final 50, but with almost 2,000 votes, they were chuffed to learn they reached the top 

Now over the coming weeks the business will be analysed with a panel taking in factors including the number of votes, the strength of the vision and plan, viability of the business, the quality of the pitch and the overall creativity, and innovation and passion behind 

Mum-of-six Lynda said: ‘I would like to take this opportunity to thank everyone from the community who voted for our pitch, we are so 

‘The team and I are so excited to have been shortlisted and to have actually made the top ten is the icing on the

‘This is such an incredible opportunity for my company and I am keeping everything crossed.’

The company is known for its flagship children’s sleep-aid product called Ewan the Dream Sheep, which has had 100,000 sales globally.

The multi-award winning sleep aid has been designed to soothe unsettled children and promote healthy sleep patterns.

Since its launch, just four years ago, SweetDreamers have added two other products lines to its collection, including Russell the Dream Sheepdog, a sleep aid for toddlers and the Ewan Snuggly, a baby 

Semi-finalists for the competition will be announced on May 19, after which online voting will re-open which will determine who goes to the live final to pitch on June 26 in London.