The Denmead business which is selling gin and tonic flavour cupcakes – and booming!

Some of Michelle's cupcakes, alongside the Echo Falls wine she used to make them. Picture: Boozy Bakers
Some of Michelle's cupcakes, alongside the Echo Falls wine she used to make them. Picture: Boozy Bakers
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WHEN mother-of-two Michelle Wilding mulled over what raffle prize to take to a pal’s Macmillan coffee morning in 2015 – she had a brainwave.

Inspired by The Great British Bake Off she opted for a bespoke, culinary contribution in the form of gin and tonic flavour cupcakes. 

They went down a hit and, unexpectedly, changed her life. 

‘My friends loved them and they all said to me “Michelle, you should sell these”,’ the 32-year-old from Denmead said.

‘So I went home that night and I wondered what I would call myself if I did.

‘I set up a Facebook page called the Boozy Bakers and quite quickly I received two or three orders.’ 

After setting up a website herself, that trio of orders ballooned and Michelle quit her job in charity marketing after six months to get in the kitchen full-time.

Three years later, her dream lives on – and business has boomed this month thanks to a cupcake commission from drinks giant Echo Falls.

‘They contacted me and asked if I could make some cakes using their new Fruit Fusion wine range, so I made, decorated and delivered 360 cupcakes for the launch in London,’ Michelle said. 

‘Those then got shared online by OK! and Hello! and that has given us a big boost since.’ 

Thanks to help from friends and her husband Richard, Michelle’s sweet-treat empire produces 72 cupcakes every 20 minutes and has now catered for a number of corporations.

And upon reflection, she said she couldn’t be happier.

‘I work many more hours than I used to, but I absolutely love what I do – it’s great to be in control of my own future,’ she said. 

Boozy Bakes offers cakes infused with the tastes of a range of alcoholic drinks and cocktails – including espresso martini, prosecco, salted caramel liqueur and strawberry daiquiri. 

The business also recently introduced ‘selfie cakes’, which give customers the option to have a photo of choice emblazoned on top of their creation. 

To learn more about Boozy Bakes, or to place an order, copy and paste the link boozybakers.co.uk into a separate browser window.