Wightlink tourism videos win award

The St Clare Wightlink ferry ''Picture: Malcolm Wells (150826-1887c)
The St Clare Wightlink ferry ''Picture: Malcolm Wells (150826-1887c)
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A series of videos commissioned by Wightlink Ferries to help attract visitors to the Isle of Wight has won international recognition.

The 90-second films were produced as part of the Wightlink multimedia Room to Breathe campaign, managed by Fareham-based Precision Creative and Media. They were produced by Fareham and London-based Global Fire Creative who won a gold award at the annual AVA digital awards.

Filmed on the island during 2014 and 2015 they portrayed the subjects of family visits, breaks for the over-55s and trips for adventure seekers while a compilation video drew on footage from the other three.

Mark Persad, head of marketing at Wightlink, said: ‘We were extremely impressed with the videos. They really captured the essence of the Isle of Wight as a place where you can escape to – where you can find room to breathe from the moment you step on to one of our ferries.

‘But while we were delighted with the films, it is also really pleasing to see the quality of these productions also acknowledged by the AVA Digital Awards, an international competition that recognises excellence by creative professionals.’

David Thornton from Visit Isle of Wight added: ‘These videos show the wide range of activities that visitors of all ages can enjoy on the Isle of Wight.

‘Our island is truly a destination for the whole family throughout the year.’