AN organisation championing local pubs and highlighting good beer and cider has been told it should remain committed to ensuring the values remain at its core.
It comes as volunteers heading the Campaign for Real Ale were presented with plans by the Revitalisation Project.
The Revitalisation Project has proposed Camra remains committed to its core aims of promoting real ale, real cider, perry and campaigning for pubs and clubs - but has suggested it needs ‘to widen its vision and mission to reflect changing consumer needs and developments in the drinks industry.’
The Revitalisation Project has recommended that:
n Campaigning for real ale, cider and perry and protecting community pubs and clubs will remain core to Camra activities.
n It widens its mission and purpose to reflect changing consumer needs and developments that have taken place across the sector
n Camra broadens its focus to play a leading role in informing and representing all those with an interest in good beer of any type
n It promotes the ‘virtues of well-produced, well-kept cask-conditioned beers as the pinnacle of the brewer’s craft’ while also promoting greater understanding to help drinkers judge for themselves what quality beer is.
n Celebrating and protecting well-run community pubs and clubs should also remain core to its purpose, but Camra should do more to improve the range and quality of beer, cider and perry in ‘communal drinking’ venues
n In response to ‘attacks on responsible drinkers by health campaigners’ the organisation should play a leading role in speaking on behalf of all ale and cider fans and pub goers