Campaign to promote smoke alarm use

A CARTOON rodent is the centre of a campaign to show the importance of getting a smoke alarm.

Monday, 13th November 2017, 12:00 am
Updated Tuesday, 12th December 2017, 1:11 pm

The Don’t Get A Stoat campaign by Hampshire Fire and Rescue aims to promote the use of smoke alarms to children and young adults with a quirky animation.

Community Safety Group Manager Glenn Bowyer said: ‘This animation will highlight the importance of smoke alarms in a new and innovative way.

‘We are hoping to get the attention of children through the character and from there get the vital message across to parents.

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‘Nothing is more upsetting to a firefighter than seeing a tragedy that could so easily have been avoided.

‘Smoke alarms save lives – it’s that simple.’

In the past year there have been 824 dwelling fires in Hampshire and of those incidents 531 homes had a smoke alarm.

To watch the new animation and get more information, go to