A TOP chef has been appointed as food ambassador for the area.
James Durrant, who appears on BBC2’s Great British Menu, was appointed by Visit Hampshire.
The group is Hampshire County Council’s tourism website.
Mr Durrant said: ‘Hampshire’s a great place to escape to, especially for people living in London.
‘It’s got that slower pace of life you’d want for your down time, but also really good quality places to eat and stay.
‘It’s that combination that makes it special.’
Councillor Sean Woodward said tourism brings in £3bn each year to the county.
He said: ‘Local produce and original restaurants are some of the elements that make Hampshire unique for visitors and residents alike.
‘It’s great news that James Durrant will be Visit Hampshire’s first food tourism ambassador.’
The county council said the new role will highlight the county’s food and drink in a bid to boost tourism.
For more information, see visit-hampshire.co.uk