Creative Census Portsmouth aims to find out how creative the city is

Victorious Festival 2014 on Southsea Common
Victorious Festival 2014 on Southsea Common
  • Census aims to take the creative temperature of the city
  • Project is a collaboration between a University of Portsmouth lecturer and a website co-founder
  • People working in creative industries can contribute to the census online
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JUST how creative is Portsmouth?

That’s what a new study being undertaken in the city will aim to find out.

The Creative Census Portsmouth project is a collaboration between University of Portsmouth lecturer Claire Sambrook and Paul Gonella, who is a co-founder of the website

Ms Sambrook said the idea was to stimulate the growth of Portsmouth’s creative industries including crafts, design, film, music, radio, performing and visual arts and architecture.

She said: ‘By trying to emphasise the talent we have in the city we can use this to enable more creative people to come and set up in business which will include many of our graduates.

‘Key to this is building the right environment for the creative sector to thrive.

Portsmouth is home to a real hotbed of creative talent

Linda Symes

‘The quality of building design and heritage, location and offer has to be right.

‘With this census we hope to build and tell a much more comprehensive narrative.’

Other fields covered will include TV, video, advertising, marketing, galleries, libraries, IT, software, publishing and museums.

People can take part in the census by filling out an online survey at

Mr Gonella said: ‘Working at Strong Island you can’t help but get a sense on the ground that Portsmouth and Southsea is becoming a home for more and more exciting and innovative work produced in the creative industries by new and established individuals, companies and organisations.

‘For the first time we need to look more deeply at what is happening and build a far more definitive picture of the creative sector in our city.’

Portsmouth City Council is supporting the census.

Cabinet member for culture, leisure and sport Councillor Linda Symes said: ‘Portsmouth is home to a real hotbed of creative talent and this becomes more apparent every year.

‘I hope the census can identify what support businesses in this sector need to thrive and help us strengthen this vibrant part of Portsmouth’s culture.’

After the census is finished the data will be analysed by statisticians and a report will be released in December.