Pink cakes, tasty bakes and a limited edition assortment of clothes are all being sold as part of a department store’s push to raise funds for charity.
During October Debenhams in Fareham Shopping Centre has been selling an exclusive range of products across its womenswear, lingerie and women’s accessories departments, as well as an exclusive range of homewares designed by Aliza Reger – a percentage of sales of which will go to Breast Cancer Now.
The store’s customers have been enjoying tea and coffee, and tasting a new ‘Pink Heart’ cake – with a 30p donation per slice going to the charity as part of its #GetBacktoYou campaign.
Claire Stansfield, store manager, said: ‘Breast Cancer Now is a charity that really matters to our colleagues and customers here in Fareham.
‘Across the country, we are hoping to raise £200,000 and anything that we’re able to do here at Debenhams Fareham is sure to help.’
Breast Cancer Now is one of the UK’s biggest breast cancer charities and has ambitions that by 2050 everyone who develops breast cancer will live.
The #GetBacktoYou campaign has been created with the aim to help not only women who have been affected by breast cancer, but also to inspire customers in Fareham with the little things that they can do to make them feel good.
Earlier this year, Debenhams launched a new post-surgery bra range, Spirit.
Breast Cancer Now Ambassador Wendy Watson is the face of the campaign, appearing on all packaging for the collection.
Products have been available online and in-store all month and a donation between 10 and 25 per cent from every product in the range will be donated to Breast Cancer Now.
Jen Dougan, Director of Fundraising & Engagement at Breast Cancer Now, said: ‘We are incredibly proud to be working with Debenhams and the Fareham store on the #GetBackToYou campaign.’