A HEALTHY drink with no artificial colouring and just 35 calories a can won an Apprentice-style competition at a school in Southsea.
Eight teams of 10 and 11-year-olds at St John’s College spent the week coming up with ideas for a new soft drink just like in the hit TV show. They had to present to a panel of judges who stepped into the shoes of Lord Sugar and his henchmen.
It was a tough call, but Team Dreamers won overall spot with their high-energy yet low-calorie Active Star beverage.
Judges were particularly impressed with their advertisement claiming the drink would be a top choice for parents who wanted their children to be active.
Oscar Jenkins, 11, team leader, said: ‘The presentation was nerve-wracking as we couldn’t prepare completely for the questions. We all felt we gave a good pitch and it is brilliant that we won.’
Team mate Charlie Webb, 11, said: ‘Two years ago my sister came second, now I can go home and brag that we came first!’
Nancy Waters, also in the winning team, said: ‘Taking part in this project has made me want to go into business when I leave school.’
Clare Young, the school’s marketing officer, co-judged the event with lower school head Tony Shrubsall (aka Lord Sugar) and school bursar Hilary Angel (aka Margaret Mountford).
She said: ‘The standard of work was extremely high, with all teams conducting market research and cost analysis, and considering target markets and unique selling points before presenting their product.’