WONDERING why you woke up today with such a lousy hangover after your Christmas party?
At last, someone has come up with a theory and it’s all to do with loud music and having a sweet tooth.
According to research carried out by Dr Lorenzo Stafford, a psychologist at the University of Portsmouth, we find alcohol sweeter when it’s noisy. And the sweeter the taste, the more we want to drink.
So, if you ended your festive bash at a venue pumping out loud, club-style music, that’s why you felt so rough this morning. The study is the first to find out how music can alter the taste of alcohol.
Dr Stafford said: ‘Since humans have an innate preference for sweetness, these findings offer a plausible explanation as to why people consume more alcohol in noisy environments. This was a small-scale study, but it has huge implications for those who drink alcohol in noisy environments. It also has implications for bars, the drinks industry and local authorities.’
The study follows observational research which found that people drank more alcohol at a faster rate if loud music was playing.