Max Clifford’s university talk

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CELEBRITY public relations guru Max Clifford, who represents the likes of Kerry Katona and Simon Cowell, gave a talk at the University of Portsmouth.

Mr Clifford talked about his career, which started out in journalism, to a private audience of 150 students, at the invitation of 19-year-old undergraduate Preslava McCarthy.

He said: ‘Every day I find myself in the middle of 15 games of chess and I’m making one or two strategic moves each day. It’s a lot of fun but the best mechanism for damage limitation is anticipation.’

Asked about the ongoing Leveson enquiry into press standards he said that it was the best thing to happen to the British press as it would make the profession more transparent.

He added that he believed there was a future for daily papers that would not be overtaken by digital media.