Haselworth Primary School recently received a £500 grant from Kellogg’s after completing the cereal maker’s new online breakfast club training programme.
The online course provides information on the benefits of breakfast clubs and healthy eating as well as offering helpful advice on planning, funding and marketing the club.
Emma Steele, headteacher at the primary school in Stone Lane, said: ‘The funding is fantastic but the handy tips we picked up through the training course were priceless.
‘We are looking forward to using the grant money to subsidise breakfasts for the children as well as buying some new crockery and play equipment for the club.
‘It’s so encouraging to see companies like Kellogg’s supporting breakfast clubs like ours as it means we can carry on delivering the same excellent service to our children and their families.’
The cereal maker has been supporting breakfast clubs for 16 years and has set up more than 1,000 new clubs in some of the most deprived areas of the UK.
Earlier this year, Kellogg’s commissioned a national audit of school breakfast clubs across the UK which examined the challenges schools face in sustaining them.
The findings revealed 85 per cent of schools had a breakfast club and 45 per cent of these admitted funding was the single biggest need for the future of their breakfast club.
That is why Kellogg’s has started offering sustainability packages of training and funding to help safeguard the longevity of their breakfast clubs.
Kate Prince, corporate social responsibility manager at Kellogg’s, said: ‘We’re really proud of what we have achieved through our breakfast club programme and are always looking for ways to offer schools more support.
‘After sixteen years of setting up breakfast clubs, we’ve decided to focus on our support of existing clubs like Haselworth’s which is why we have developed this training programme to give staff the skills they need to make their breakfast clubs as sustainable as possible.’