The 'Bling Ring' jewellery is being sold atÂ Poundland, and has sparked a debate on social media.
A photo posted in the Facebook group 'Extreme Couponing and Bargains UK' show a silver ring with a red jewel, presented in a red heart-shaped box, with the slogan '˜because we promise they'll want to choose their own'.
Some people liked the placeholder effect, saying it gave couples the chance to choose their ideal ring together.
One poster said: '˜Is this not the best idea ever? Buy a cheap ring fromÂ PoundlandÂ to propose then go to the shop so you can pick a proper one together.'
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However, some weren't a fan of the tongue-in-cheek approach, with one commenter asking: '˜Why would anyone want to pick their own ring? Isn't the point of it that the man you love has chosen it for you?'
One person simply added: '˜Nothing says undying love like an engagement ring fromÂ Poundland.'
Poundland have said the rings available in a variety of colours are part of their new Valentine's Day range, and give people the opportunity to propose '˜before they need to invest in the real rock'.
The high street store told the Press Association: '˜These are beautiful placeholder rings because we know they'll want to buy their own.
'˜We're looking forward to theÂ PoundlandÂ proposal becoming the way it's done. Our bling ring is setting the scene for the real deal.'