As families are in the swing of their back to school routine, one opticians is advising parents to get their children’s eyes tested before the academic year starts.
Unlike growing out of a pair of shoes or school uniform, a change in eyesight is not as obvious and could potentially hold back a child’s education.
Scrivens Opticians and Hearing Care is warning parents not to ignore the unseen changes in their children’s eyesight.
The opticians in West Street, Havant has launched the ‘You Can’t See The Signs’ campaign to encourage parents to get their children’s eyes tested before they go back to school.
Branch manager Sandy Dixon said: ‘Being able to see properly is vital to a child’s learning and undiagnosed sight problems can be detrimental to a child’s achievements.
‘Even though most children get a basic check of their eyes in reception years at school, this doesn’t always check everything that’s covered in a full eye examination at an opticians. As a child grows out of their uniform and shoes, so can their eyesight change too.’
To help children understand the process, Scrivens has created a child–friendly comic strip to demystify the procedure.
The comic outlines the procedure of what happens during an eye test and aims to get rid of the stigma attached to wearing glasses at a young age.
The strip was inspired by an eight-year-old boy who could not see the white board properly at school.
His mother believed his eyesight was fine following a school eye test but his vision had changed and a Scrivens examination revealed he did need glasses.
‘Understandably, children can sometimes feel nervous about visiting the opticians for the first time, so we have taken the experience of one of our young customers and created a comic strip in a light-hearted way,’ added Sandy.
‘Feedback has been really positive and we hope it will help encourage more families to consider going to the optician as routine as going to the dentist or getting feet measured.’