A BIKE brand has launched a limited-edition bike to raise money for charity.
Frog Bikes is donating £25 to BBC’s Children in Need every time a bike, featuring the well-known Pudsey Bear on its headtube and designed for children, is sold.
Independent cycle store Solent Cycles, which has stores in Whiteley, Lee-on-the-Solent, Fareham and Portchester, is backing the initiative by stocking the Pudsey Bike and will be donating another £25 for each bike sold.
Frog Bikes was launched last year and has been short-listed for two national awards: the National Business Award for New Business of the Year, and the Bike Biz Bike Brand of the Year Award.
Founder Shelley Lawson said: ‘We were delighted when the BBC approached us to create a special range of bikes for Children in Need.
‘Our whole philosophy is about making cycling more accessible for all children, and we love to see kids enjoying themselves on their bikes. Now parents can choose a bike that benefits some of the more disadvantaged kids in UK.’