NHS organisations across the area have joined forces to launch a campaign to beat bowel cancer.
The primary care trusts in Portsmouth, Southampton, Hampshire and the Isle of Wight are set to try to improve early awareness and diagnosis of the disease.
The main aims of the project is to investigate the occurrence of bowel cancer among over-50s, find out what barriers stand in the way of detecting early signs and improve intervention and diagnosis in areas with high rates of the disease.
Dr Richard Roope, from the Central South Coast Cancer Network, which is hosting the project, said: ‘We are very excited to be involved in this project which will allow us to analyse the available data and begin to understand the factors contributing to poor awareness and delayed diagnosis in cancer cases, and then through engagement with both the public and health professionals, improve outcomes in cancer patients.’
The primary care trusts will be working with healthcare professionals to uncover barriers in diagnosis.
They will also be working with community organisations to conduct research in local communities.
The project launched this month and will be running until July this year.