Smokers told not to go cold turkey in campaign

STUNT Giblet the turkey
STUNT Giblet the turkey
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TODAY smokers trying to quit are being encouraged to get help from a roadshow at Gunwharf Quays.

As part of pharmaceutical company Pfizer’s Don’t Go Cold Turkey campaign, advisers will offer information and cold turkey sandwiches to those trying to kick the habit.

A turkey called Giblet will be out and about to promote the scheme.

Research undertaken by the firm estimates that 60 per cent of Portsmouth-based smokers, the equivalent of 24,000 people, will try to quit smoking in January as a new year’s resolution, but half will have failed within a one week.

And according to a survey of 6,300 current or former smokers, one in 10 quit attempts will last less than 24 hours. It revealed that the most popular method to quit smoking in Portsmouth is going cold turkey – a method of trying to give up immediately using willpower alone.

However, the company’s research suggests this is the least effective method with only three per cent remaining smoke-free after one year.

Lisa Maxwell, presenter on TV show Loose Women and an ex-smoker, is supporting the campaign and said: ‘Breaking this addiction has been one of the biggest challenges I’ve ever had to face. I sought help and advice from a healthcare professional and fully recommend this as the most successful route for quitting.’

Visit for information on quitting.