Kleenex has binned ‘Mansize’ branding from its tissue boxes after receiving complaints that the name is sexist.
The product, which has been on the shelf for 60 years, will be remained ‘Extra Large’.
Kleenex has made the decision to ditch the ‘Mansize’ branding after growing public demand for the name to be changed.
The company has not revealed when the ‘Extra Large’ tissue boxes would be hitting the shelves, but has told customers to keep an eye out for them.
Kimberley-Clark, which owns Kleenex, is making the branding change despite believing the product does not promote ‘gender inequality’.
In a statement given to the Daily Telegraph, a spokesman said that despite this the company had registered a ‘consistent increase of complaints on gender concern’ in relation to the ‘Mansize’ tissues.
He added: ‘Kimberly-Clark in no way suggests that being both soft and strong is an exclusively masculine trait, nor do we believe that the Mansize branding suggests or endorses gender inequality.
‘Nevertheless, as we remain committed to developing the best possible products for our consumers and take any feedback extremely seriously.’
The re-branding will only impact big boxes of ‘Mansize’ tissues at the moment, Kimberly-Clark has said, but the compact boxes will be renamed next year.