Multinational care company calls for new franchisees

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A COMPANY that provides care for elderly in their own homes is seeking to recruit new franchisees across Hampshire.

Home Instead Senior Care has called for anyone interested to get in touch and join its network of franchisees.

Chief executive Trevor Brocklebank said the firm wanted to find people to run franchises in areas including Portsmouth and the New Forest.

Mr Brocklebank said: ‘We call it ‘care that passes the mum test’.

‘This means a dignified standard of care that you would want your loved one, and indeed yourself, to receive in old age.’

The firm is based in Nebraska in the US and is the largest senior care franchise in the world.

It’s UK division has a yearly turnover of more than £70m, which it hopes to double by 2017.

Mr Brocklebank founded the UK division in 2005 with his wife, Sam.

He said experience was not required to become a franchisee. He said: ‘Delivering this unique model of care requires a special type of franchisee – a caring entrepreneur who has both business acumen and a desire to give something positive back to their local community.

‘Previous experience of health or social care is not a prerequisite.

‘Good management and people skills, plus an absolute commitment to our unique ethos, are the most important things.’

The company now has about 170 franchise teams across the country which employ about 8,000 caregivers.

Its service is intended to be a lifeline to older people, some of them living with dementia, to continue living independently in their own homes.

Caregivers and clients matched according to common interests and home visits last a minimum of one hour.

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