A holy brand of PR

A fixed-odds gambling machine Picture: Daniel Hambury/PA Wire

NEWS COMMENT: A move in the right direction but still not a win for all

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The leader of a global PR firm, which represented the Dalai Lama, is giving his £1m company away.

Simon Cohen wants to focus on his family as he thought jet-setting around the world as head of Global Tolerance was missing the point.

He will hand over 95 per cent of the company, with £10,000 and 10 years’ worth of business contacts.

Now one thing strikes me as odd about this story. Why does religious leader the Dalai Lama need a PR firm to do work for him?

He’s the Dalai Lama. He doesn’t need a company to lie to people about how nice he is. We know he’s nice.

Finding out he uses a PR company is like find-
ing out that Mother Ther-esa used an image consultant.