Alan Sugar? He’s kinder and more patient than I thought

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COMMENT: A business community that is simply the best

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I admit I watch a lot of trash TV, but I had never actually seen The Apprentice – until this week.

But there wasn’t really much on the box, so I decided to give it a go – and thought it was brilliant!

Alan Sugar is so funny and actually a lot kinder and more patient than his media persona makes him out to be.

This week the would-be apprentices had to design and pitch for a new magazine and it was totally brilliant to see what hoops Sugar and his team made them jump through.

Even if you’re not a budding entrepreneur or aspiring business mogul, you can watch it for the pure entertainment value.

In future I think I’ll be tuning in again. A new respect from me goes out to Lord Alan.