Apprentices have hit upon a market for recycled cliches

Cheryl was lucky enough to sit next to 1980s pop star Sinitta, pictured here at a previous event   Picture: PA

CHERYL GIBBS: An embarrassing moment at a celebrity shindig with Sinitta

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The relentless battering the English language takes from Sir Alan Sugar in The Appre ntice every week shows no sign of easing.

He’s still asking contestants ‘where was you’ and ‘what was you thinking?’

Mostly they was trying to think up ways of stabbing each other in the back.

But one of his would-be business partners beat his lordship hands down this week by declaring: ‘There’s an old saying – you don’t look a gift horse in the eye.’

The contestants’ latest task was to buy a variety of junk (or ‘retro chic’ as it’s called nowadays), do it up and sell it on.

They didn’t do very well at that. But I think they may have inadvertently hit upon a another market – for recycled clichés.