Bond would be the best thing to happen to Bognor Regis

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VERITY LUSH: Spending squillions to point out the blindingly obvious

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The idea that the next James Bond film could feature the delights of Bognor Regis as its backdrop prompted some sniffs of derision.

But aside from the fact that I’d quite like to see Daniel Craig emerge from the cold, grey, water in his trunks, there are other reasons why Bond should swap the exotic locations for somewhere a little more homely.

There’s nothing like a Hollywood blockbuster to boost tourism. Being associated with Bond would be like hitting the jackpot for Bognor.

And all those scamps who suggest the town’s just not glamorous enough need to use their imagination.

A beach is a beach – it’s not like they’ll ask him to shun the roulette table for the one-armed bandit, or the Aston Martin for a donkey.