Here in the Western hemisphere our increasingly daft quest to deny the fact of old age has reached a new milestone.
Laryngologists are offering a new treatment dubbed the ‘voice lift’.
The procedure involves taking fat from the stomach and injecting it like a filler into the vocal folds in the voice box.
Afterwards, when the folds vibrate together, they create a more fulsome, youthful sound.
Town criers, continuity voices and ‘mature’ chat line ladies need no longer cash in their pension plans.
But it’s hard not to remember cosmetic disasters like Lesley Ash’s trout pout and not expect similar mishaps.
Imagine a backstreet job leaving John Humphries sounding like Frank Spencer.