I’ve had my thinking cap on recently as I’m in the process of refreshing the competition features on my drive-time radio show.
The most simple competitions are the ones that work best and there is a saying that nothing is new in radio.
But the aim is to put your own ‘spin’ on a certain idea.
I’ve come up with an absolute cracker, which I’ll be starting next month.
The whole process has brought back a few wonderful memories of my radio career here on the south coast and some of the daft things I’ve done in the name of entertainment!
Radio stations give away large sums of money to tempt you to listen.
Maybe the audience figures have gone down, so here’s a mystery voice for you to guess and a large pot of money. You know the routine.
That’s fine, but it has zero entertainment value and can annoy more listeners than it attracts.
I like the competitions that have a bit of thought put into them, like the Millennium Bug one I did on Power FM back at the end of 1999.
The idea was the three finalists would have their own cars scrapped at the breakers, but only one would drive away in a new VW Beetle.
The other two would only get their bus fare home.
It had great entertainment value and you could feel the tension on the radio as people had their cars crushed in front of them.
Sometimes human error does cost dear. My favourite blunder was on the same station a few years back when the top prize was a brand new VW Golf GTI.
As gripping as Who Wants To Be A Millionaire, the tie-break question was taken from the Highway Code.
The winner was ecstatic, but the loser was 100 per cent sure he’d got the answer right too as he’d just passed his driving test.
Turns out the question master took the information from an old Highway Code, so in essence they were both right – and we had to give them both a new car.
Thankfully it’s only a pen you can win in my new radio competition! Tune in to find out how.