And here are the questions men should have asked themselves before buying that all important present for their partner.
Will I be able to stand the vicious physical attack she’ll launch on me if I buy her this diet cookbook?
Is £3.99 really enough to spend on her main present?
Is she really as big a fan of the new Medal of Honour video game as I am?
Regardless of how sleek or modern it looks, can I really not think of a better Christmas gift than a motorised garlic crusher?
And am I really going to be with my partner long enough to warrant getting her something that’s guaranteed for 25 years?
Having got through that minefield, I hope you all have a happy New Year. Catch Steve Power At Breakfast, Monday to Friday, 5.30-9am on Wave 105.