On Wednesday the Toy Retailers Association intends to announce this year’s top 12 toys for Christmas.
In previous years this has brought doom and gloom to parents all over the land in that way that only an overly expensive list of garish, plastic items can do.
It marks the start of an indecent amount of panic buying, a rush of orders and weekly trips to the toy shops to see if a delivery has been made.
And in most cases, you look at the top toys and think, is that it?
For a laugh, I hope this year’s experts take a different approach and announce a list made up of nothing that costs more than £10 and practical additions every child should have – including pants, socks and satsumas.