David Lampitt is finding himself in the firing line as the muck and bullets start to fly.
But the targets shouldn't be trained on the Pompey chief executive as he finds himself getting caught in the crossfire of increasing anger and resentment on a number of fronts.
It's evident there is unrest in the changing room at the problems affecting the club at present.
That became clear in the first-half meltdown at the Withdean Stadium, as Steve Cotterill's side's simmering frustration boiled over in explosive fashion.
The reality, however, is it should be Levi Kushnir and Balram Chainrai in the sights of those unhappy at what is unfolding at Fratton Park.
Lampitt, as the public face of the largely-silent duo (aside from Chainrai's proclamation of love for Cotterill), is being sent over the top into battle.
But faced with having to respond to flak on behalf of owners Chainrai and Kushnir, the former FA man is in no man's land with no apparent weaponry with which to defend himself – or indeed his bosses.
He may be the man trying to make the numbers add up but it is Chainrai and Kushnir who are holding the purse strings.
Cotterill and his players feel the play-offs are an achievable dream this season.
Resolve the contract disputes and add a couple of players in the coming weeks and it could potentially be game on.
There is little or no hope of Richard Hughes or Michael Brown playing for Pompey again, though, with neither side seeing room for manoeuvre.
That, we are told, is a football decision and the withdrawn contract offers have the blessing of the Blues boss.
Football reality tells us, however, the season is going to stagnate in the face of a Sunday parks-sized squad to call on.
That is a source of immense frustration and players, fans and Cotterill himself are fuming as the campaign wilts.
Lampitt can hardly be blamed for that, though, despite finding himself the target for flak.
Chainrai has made no bones about his desire to offload Pompey and recoup the money he put in pre-administration.
At the moment, however, the club doesn't look the most attractive business proposition.
Covering the CVA and repaying Chainrai is the starting point for anyone buying.
Then there's Sacha Gaydamak's surrounding land if you want to redevelop Fratton Park.
Conservatively, a new owner has to cover 30m before spending a penny on developing the club.
That for an outfit with none of the assets most have nowadays.
Pompey's appeal in recent years has been built on their Premier League status and the riches which come with that.
Yes, there's the wonderful support and the social importance of the football club to the city but there is no real tangible financial value attached to those factors.
Would it be worth a relatively moderate investment this month for the potential riches which could be achieved?
Of course, there are the future parachute payments which represent an attraction for anyone at the helm in the longer term if Pompey are to remain in a state of flux.
There doesn't appear to a stampede down Frogmore Road for the keys to the club at present, though.
All the while Cotterill continues to manfully go about his business with, as Liam Lawrence put it, both hands tied behind his back.
The ante has been upped on Lampitt now, with Cotterill indicating he has handed three players to his chief executive to bring in.
The pressure really needs applying above him, though.
Maybe the Pompey boss will get that chance if he ever gets around to spending any real time with the club's owners.