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Prick up your ears. Have you heard about the new innovation to improve our lives?

Well, it could if you have a canine friend. I’ve learned there’s an American TV channel which is designed to entertain your mutt.

Presumably it shows things of interest to Fido like the best lamppost locations, reruns of Ashleigh and Pudsey and lingering shots of juicy bones.

Imagine coming home to find the dog sprawled across the sofa with the other neighbourhood dogs, taking it in turns to chew the remote and leaving hairs everywhere as they take over the living room.

It got me thinking. If you can have a channel for dogs, then why not something for our feline companions as well?