How to sell call blocker

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BT has launched a new home telephone which will stop the menace of silent calls, withheld numbers, and overseas marketing scams.

The BT6500 will give users the power to block up to 80 per cent of these unwanted calls.

But I was just wondering ‘how are they going to sell this phone to the target demographic?’

Now they could do a TV ad, but that’s expensive.

What they really need is one-to-one contact, where they can explain the benefits of the blocking phone to the people who are fed up with nuisance calls from strangers.

Maybe they could find out their names and phone them up? Just a thought.