I’m becoming increasingly frustrated with the ages that are arbitrarily given for when a child becomes an adult in pricing strategies.
Some of them make sense, like those used by airlines. It seems right to me that each person takes up a seat, so therefore must pay the same price when there are a limited number of seats and it takes a fixed amount of fuel to fly across an ocean.
It strikes me as purely a money-making exercise
As difficult as it is to raise the funds to fly my family anywhere, it makes sense that once they’re off the knee, they’re paying. It’s the same with coaches – each person has to have their own seat and be strapped in, thus one fare applies.
It also makes sense to me that restaurants and pubs have children’s menus, or children’s portions, for a lower price. There’s less food, so less cost. If a child eats with an adult appetite, then it makes sense that the food is paid for at that rate.
But others make no sense. Child prices should apply until 16, until the child in question can go and get a job and fund themselves.
The Gosport ferry keeps child fare until you’re 16 – and that approach works (and makes me laugh as every time my son leaves Gosport he needs his passport).
Each person is not restricted to space and thus there is room to offer younger people a reduction on their life’s adventure (Gunwharf Quays is exciting until you reach early 30s, I believe).
But what gets my goat is when events/ places arbitrarily change the age of a child. Like the fact that a certain ’80s festival in Southampton counts my 13-year-old as an adult. That I find quite difficult.
She wouldn’t be going without me – it’s not like she can get a job to pay the cost of a ticket – and yet she needs to pay adult price, a whopping £43 for a day.
What is it in those few years between 13 and 16 which makes her an adult? She can’t vote, drive a car, etc. It strikes me as purely a money-making exercise.
Of course there are other festivals, like the numerous ones which Gosport hosts at about £4 a ticket, or Portsmouth’s home-grown Victorious Festival, where children remain children from 5-15 and cost a mere £6 (much more sensible).
But perhaps that’s the difference between Portsmouth and Southampton – a pragmatic approach?