I’m a strange boy I know, but the ambience of a supermarket is very important to me.
If I feel comfortable inside, it will win my loyalty, no matter what the brand.
For example, my favourite was always the Sainsbury store at Broadcut, Fareham.
I also like the Asda in Gosport, but I’m not such a fan of Morrisons as it’s too cramped.
The Tesco at North Harbour lacks soul and the voice of the escalator at the Fareham Asda drives me insane.
So, excitedly, I tried the new Tesco in Fareham on Monday. I like the covered car park, but the café is a disappointment. It needs the luscious smell of a full English, then my loyalty might be tested.