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Six years ago Sir Alex Ferguson stopped talking to the BBC.

The corporation had featured his agent son’s dealings with Manchester United and the old man immediately embarked upon a prolonged sulk. He clearly believed he was punishing viewers by depriving them of his considered views on all matters football – but nothing could be further from the truth.

We considered it a mercy to be spared his often incomprehensible, Glaswegian growl and were quite happy to allow Sky their unfettered access.

Now it would appear the BBC’s director-general is prepared to negotiate with Old Trafford to bring this rather amusing estrangement to an end. No wonder those connected with football have such an over-inflated impression of their own importance.