Not even our motorway has escaped the Olympic build-up

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So the countdown to the Olympics has begun, marked by a bombardment of official partner adverts and obscure connections to what should be a sporting event, but feels more like a corporate jolly every day.

You’d think it would be possible to escape London 2012 on the M27. Yet drivers between junctions 11 and 12 will have seen a curious message displayed on one of the overhead information signs recently.

‘If you’re going to the Olympics, arrive on time.’

As far as pointless messages go, it takes the gold medal.

Does anyone know what these signs are for? On past evidence, it’s to warn of driving conditions you’re already aware of, or events so far in the future you think ‘so what?’