It makes perfect sense for heptathlete Jess Ennis to step out onto the track wearing the kind of outfit that leaves little to the imagination but won’t impede her competitive progress.
But for the love of all things decent, whose bright idea was it to dress the female volleyball players up in those ridiculous outfits?
The poor girls were sent out into an overcast London wearing little more than a pair of pants. And pants that they were forever pulling out of their bottoms at that.
There would have been outrage if the male competitors had been sent out in Speedos and a string vest.
Obviously, the blokey spectators enjoyed it all greatly.
But reducing any sport to the role of a sexy sideshow was a demeaning thing to happen at the Olympics.