Simple act of kindness will mean a lot to those in need

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A simple sign of your support is all we are asking for.

But any token of your generosity will mean so much more to those who look set to benefit from your kindness.

As we launch our food appeal today it’s worth remembering what Christmas is all about.

While it’s easy to get caught up in all the exciting preparations and extravagant plans, it’s also important to recognise that not everyone is as fortunate.

And while going hungry at any time of the year is unpleasant, having to go without when everyone else around you is celebrating can make those pangs of loneliness feel all the more intense.

By supporting this year’s appeal you will make sure that the poor and the homeless don’t go without anything to eat this Christmas.

All you need to do is add one more item to your trolley when you’re doing your food shopping and donate it on your way out.

It really is that simple and any item that you can afford to spare will be appreciated as every little does help.

Everything we receive will be turned into food hampers and distributed to food banks across the area to bring some cheer and comfort at what could otherwise be a very cold and lonely time of year.

Martin Mant knows that there’s plenty of demand for services like his. Portsmouth Food Bank is now the ninth busiest in the country and the economic crisis means that the number of people needing extra help is sadly rising all the time.

Many families across our area will be looking ahead to some darker days in the coming months.

Money is tighter than it’s ever been for a lot of people and Christmas has the potential to be a breaking point for those who are already struggling to make ends meet.

Martin is confident that our readers will throw their weight behind the appeal because we have a proud history here of supporting one another when times are tough.

We’re confident that you will spare us whatever you can, so that those who have nothing can at the very least receive some food and comfort from knowing others care.