It’s that time of year when politicians make their pledges to entice voters.
It happens in the run-up to every general election, with leading figures of all parties coming across as desperate salesmen and women.
It’s incredibly unfair to plant a false seed of hope
With high profile names plastered all over the press, television screens, radio and online, it’s impossible to escape this political fever.
They’ll throw all they’ve got at us to ensure we’re captivated by topics affecting our lives.
They’ll travel many miles, visiting towns and cities so that we have an opportunity to see them in the flesh.
Somehow, this clever publicity campaigning tends to enthuse us towards particular parties and triggers a feeling that we have more of a relationship with them.
Of course, there’ve been frequent occurrences of politicians making pledges and failing to stick to them.
So does the reason why people are losing faith in politics really need to be questioned?
Nick Clegg, in the excitement leading up to the 2010 general election, promised students he would abolish tuition fees. Did we see that happen? No.
David Cameron promised shipbuilding would return to this city. Has that happened? No.
Now in the past week we have heard Ed Miliband pledging he will reduce tuition fees (£9,000 to £6,000). Will that happen? Who knows?
When discussing politics, the overwhelming feeling is that people are fed up with the same old promises that aren’t being met.
Maybe that’s a prime reason why we’ve seen the rise of Nigel Farage and Ukip. He’s someone new, offering something different? Even so, he hasn’t stuck to everything he’s promised.
The attendance of young voters in comparison to older ones is pretty poor.
On one hand, having such a low turnout of young voters may be a reflection of our attitude towards the nature of politics.
On the other, it could be down to the fact that a limited percentage truly understand what is happening.
Either way, this is still no excuse for politicians to go back on their promises.
Until the day comes when we see politicians fully deliver on what they pledge, there will be an uncertainty and scepticism about politics among the younger generation.
I feel that it’s pivotal for politicians to stick to a promise if they’re going to make one.
It’s incredibly unfair to plant a seed of false hope, especially if people back a party for a particular promise that isn’t then met.