Apparently, 90 per cent of children say they know which foods are healthy, a figure that’s obviously reassuring.
What is less reassuring, however, is some of the other figures in the research by the consumer trends consultants, Future Foundation.
For example, more than half of children questioned believe (wrongly) that potatoes count towards their ‘five-a-day’ total, and 10 per cent also think carrot cake counts.
Combine this with research last year by the British Nutrition Foundation (BNF), which revealed nearly a third of primary school children thought cheese came from plants, and 18 per cent believed fish fingers were from chicken, and it’s clear many UK children have a food knowledge gap.
A new scheme has persuaded suppliers across the country to open their farms and factories to teach kids about the origin of food.
The Tesco Farm to Fork trails will help children learn how, for example, milk is produced, where eggs come from and how lettuce grows.
In addition, staff at Tesco stores across the UK will be teaching children about different foods and giving practical demonstrations, like baking bread from scratch and tasting new fruits and vegetables.
Farm to Fork is backed by supporters including Diabetes UK, the Children’s Food Trust and the National Farmers’ Union, and is open to primary schools.
Through Google’s Connected Classrooms technology, classes will also have the opportunity to talk to food suppliers across the world in live video chats.
Tesco UK managing director Chris Bush says: ‘We know parents are concerned that kids don’t always understand how food is made and where it comes from, which is important to developing a strong positive lifelong relationship with food.’
Schools can register for the Farm to Fork trails at tesco.com/eathappyproject.