I thought we were in the UK, so why would we care about this event?
The only thing I found interesting when listening to the coverage was the fact that advertisers had to pay £60,000 per second to have a commercial during the game’s breaks.
This could explain why there were so many of them. At that price, many firms could only afford a few words.
Simon Cowell had one advert playing to promote the forthcoming US version of The X Factor.
But he doesn’t even spend one second promoting the UK version!