We’re British, so why would we care about Super Bowl?

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I thought we were in the UK, so why would we care about this event?

The only thing I found interesting when listening to the coverage was the fact that advertisers had to pay £60,000 per second to have a commercial during the game’s breaks.

This could explain why there were so many of them. At that price, many firms could only afford a few words.

Simon Cowell had one advert playing to promote the forthcoming US version of The X Factor.

But he doesn’t even spend one second promoting the UK version!