You could argue that £13,000 is a lot of money to spend on hoardings.
Particularly when there are so many other financial pressures on Portsmouth City Council at the moment.
On the other hand there are plenty of people who seem to take a perverse joy in running down the city in which many of us live.
If we don’t blow our own trumpets, no-one else is likely to (unless they’ve signed a multimillion-pound deal for the naming rights of a major city icon).
Let’s take a quick look at some of those events the boards highlight.
The Victorious Festival, now in its fourth year, and second on the seafront, looks like it is well on its way to becoming a serious summer fixture for the south coast.
The Mary Rose Museum has proved to be an award-winning international hit, drawing visitors in record numbers.
And the Great South Run, which will mark 25 years in Portsmouth this year, is definitely established as a major part of the long-distance calendar, attracting some of the world’s top athletes and live TV coverage as it winds its way around the city.
And if we have to spend money on these hoardings, let’s get it right. It didn’t take long for the boards around the old Savoy Buildings site on the seafront to start peeling and looking worse than ever.
Of course we have problems in the city, and we’re not ignoring those – after all, these hoardings wouldn’t be required if the Northern Quarter plans had ever taken off.
But as we prepare to welcome hundreds of thousands of people in to Portsmouth this weekend, there’s nothing wrong with a little bit of flag-waving for what this island city has to offer.
And yes, looking at the long-term, let’s find a viable plan for the Northern Quarter.