What’s the point of asking my name when I order a coffee?

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I understand the Starbucks coffee shop chain is planning to ask its customers their name whenever they order a drink.

The idea’s already in place in its American stores, but are the reserved English really going to embrace this over-friendly approach?

I’ve certainly got no interest in giving my name to someone serving me a latte. Nor, I suspect, do they have any real interest in discovering who I am.

It all seems a bit fake to me and smacks of a company trying too hard at being ‘friends’ with its customers.

Unless you’re a ‘regular’ in a particular Starbucks, what point is there in a barista knowing your name?

I mean, it’s not as if we’re planning to go out in Gunwharf with them on a Friday night!