When did the yummy mummy phrase come into existence?

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I’m sure it must be very nice to be called one but there’s something incredibly irritating about the rise of the phrase ‘yummy mummy’.

It’s nearly always applied to a certain kind of female personality – that rare breed of super-slim, not-a-hair-out-of-place goddess, most often represented by folk such as Myleene Klass.

But when did we decide that employing this sort of nauseating terminology was a good idea?

Yummy is one of those words that shouldn’t even be used when talking to small children, let alone about adults.

And why don’t blokes have a matching term that’s equally vomit-inducing?

Perhaps all men with kids should now be referred to as Dandy Dads.