Your dog really won’t thank you for that designer jumper

Broadcasting legend'''Fred Dinenage    Picture: Malcolm Wells (141209-0357) PPP-140425-154506001

RICK JACKSON: My long-term bid to become the Fred Dinenage of radio

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We’re a nation of animal lovers, that much is clear without you having to know that we’re two days into pet month.

Regretfully, I don’t have any pets at the moment.

After a childhood spent watching my mum accidentally finish off every pet we ever had, I’m a touch reluctant to own so much as a low-maintenance stick insect, for fear that the unfortunate gene has been passed on.

But if you have a pet and want to celebrate that fact this month, here’s a plea from the rest of us.

Don’t – no matter how tempting it might feel at the time – buy your dog or cat one of those horrible outfits.

Dogs look stupid in jumpers. There’s never any excuse for it. Secretly, your dog hates you for it each time you put them in a pullover.