Broadband rules good news for rural areas

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RURAL people will benefit from new broadband rules according to an advocacy group.

New measures that allow customers to cancel broadband contracts if speeds fall below an acceptable level and make it easier to change broadband providers are a welcome step, says the Countryside Alliance.

Outlining the strengthened Code of Practice on broadband speeds, Ofcom said providers need to provide better information so customers can compare offers and services, make it easier for them to switch their provider, improve contract terms, and handle complaints better.

Sarah Lee, head of policy for the CA, said: ‘This is very good news for rural people, many of whom are paying for speeds they cannot receive because of a lack of infrastructure in their area.

‘Broadband is no longer something that’s nice to have but a must have for everyone living in the UK, including those in the countryside.

‘For too long rural homes and businesses have been in the slow lane of a two-speed digital economy.

‘Being able to get out of contracts with companies that cannot provide a service and change providers to those who can, could prove very useful, as will better customer service and complaints handling.’

For more information, contact the Countryside Alliance on 0207 840 9220 or email