Creativity gives Clare the edge in online business

Clare Satchwell
Clare Satchwell
Picture: Malcolm Wells

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A s the saying goes, life can turn on a dime.

That’s exactly what happened to Clare Satchwell, the winner of The News’ Online Businesswoman of the Year Award.

The 39-year-old, from Hayling Island, was comfortably working for an IT company when she snapped up some discounted lamps in Marks and Spencer.

She sold them on the online auction site eBay and made a good profit.

It was then the seed was sewn for an online interiors company and The Contemporary Home was born.

Clare gave up her job eight years ago to concentrate full-time on the business and now ships products around the world.

Her quirky designs – such as a Brussels sprout Christmas wreath – grace the pages of glossy home magazines as ‘must-have’ items.

Her incredible mixture of creativity and business acumen made her a fantastic winner of The News’ first Woman of the Year Awards at a glitzy ceremony at The Marriott Hotel last week.

She said: ‘I’m really shocked – shocked to have been nominated and shocked to have won.

‘The last time I won something in The News I was six and did a sponsored swim to win a doll’s house!

‘I feel a little bit embarrassed winning this because we work as a big group doing stuff together. It’s not just me. Working together is what makes it so brilliant.

‘I used to have proper job and then eight years ago and I left because my dad had to have a quadruple heart by pass.

‘This all happened by accident.

‘I honestly feel very proud.

‘I’ve just had the busiest day of the whole year and I was up at 6am.

‘We’re 40 per cent up on last year’s orders and we’re packing from morning until night.’

The other nominees in the category were Sally Brooming from The Hare and the Broom and Hannah Hares, also from The Hare and the Broom.

Haley Storey from AboutMyArea was highly commended.