MORRISONS has quit as the main sponsor of the Great South Run after just a year.
Organisers today confirmed they are looking for a new firm to step in and they have appointed a company to find one.
Mike Hoban of Morrisons, explained why the supermarket had pulled out.
He said: ‘We’re pleased with our sponsorship of the 2015 Great Run Series, which has seen thousands of our customers and staff running and raising millions for charity.
‘Morrisons is now reviewing its marketing strategy and has decided to focus on other ways to reach customers. We wish The Great Run Company every success in encouraging so many people to participate in the UK’s fastest growing sport.’
Morrisons, succeeded long running title sponsor Bupa in 2014.
ESP Properties is a sports marketing agency and will represent organiser The Great Run Company in its search for a new title sponsor for 2016 and beyond.
Mark Hollinshead, chief executive at The Great Run Company, said: ‘I’d like to thank Morrisons for their support over the last year but we are now looking forward to the next exciting chapter in our history.
‘We are confident that the Great Run Series, with its unrivalled reach across the UK throughout the year, and our ability to engage the UK’s largest running community, is an attractive proposition for companies looking to promote a positive image to the families of Britain.
Thousands of people took part in the Great South Run last month.
The 10-mile route takes runners past HMS Victory, through the dockyard and eventually along the seafront.
There are also junior, mini and 5km events.
Next year’s event takes place on Sunday, October 23.
To book a place, go to, greatrun.org/great-south-run