CRIMSON was the colour of choice for many people who spent yesterday raising money for a good cause.
Scores of schools, businesses, nurseries and other organisations took part in Ruby Red Day, an annual fundraiser for The Rowans Hospice in Purbrook.
Dozens of retailers in Portsmouth’s Commercial Road and Gunwharf Quays got into the spirit by wearing red.
Cath Kidston deputy manager Esther Rayson donned a bright red jumper for the day.
She said ‘It’s a great idea to raise awareness for the hospice. We do love to have a reason to dress up and wear something special here.’
Springfield Nursing Home in Emsworth combined Ruby Red Day with Valentine’s Day.
The home had a visit from a storyteller who told residents love stories and poems.
Home services manager Emma Bayley said: ‘Some of the residents and the staff dressed up.
‘We had people in red onesies and anything red that we have.
‘We also had face-painting, which all the residents were finding funny and they enjoyed it.’
Staff at Denmead medical supply firm AngioDynamics sold cakes to raise money while wearing red T-shirts, socks and trousers.
Operations director Mike Neal said: ‘We decided to do Ruby Red Day after a discussion with our Europe office that we wanted to help more local charities.’
Johnson Wood estate agents in Emsworth sold raffle tickets for wine and chocolates for The Rowans.
Property manager Lisa Duddridge said: ‘We will be drawing out the winners on Monday.’
Rowans spokeswoman Amanda Mahoney said the idea was to wear red and donate to support the hospice services.
She said the appeal raised £2,500 last year.
‘If we could break that this year it would be brilliant,’ she said.
Ms Mahoney said the appeal grew out of another successful fundraiser called Dorothy’s Dream, which raised money for a home hospice service.
She said: ‘After that finished we wanted to continue raising funds, but now we ask people to wear anything red and make a small donation.’