Love was all around as a historic market town launched itself into modern times.
Volunteers took to the streets with heart-shaped biscuits and balloons to mark its website set up to promote the town and act as a community hub going live.
Lovebishopswaltham.com was set up by the Bishop’s Waltham Town Team and launched last Saturday.
It is aimed at both local people and visitors and offers information on things to do and see, local history, shops and services, events, clubs and organisations and more.
It is part of a longer-term plan to ‘future-proof’ the town and to boost trade.
Chairman of the Town Team, Tony Kippenberger, said: ‘This website will allow local people to find out more about the place where they live and will form the central pillar of larger marketing campaign to encourage visitors.’
Last year, Droxford-based pmdc design created new branding for Bishop’s Waltham and this was used on the website.
Website sponsor The Agile Marketing Agency in Bishop’s Waltham developed the site itself.
Mark Woodroof, from the company, said: ‘We’re very pleased to sponsor this website as it will help raise the profile of Bishop’s Waltham and provide a really useful online resource for business networking and tourists alike.’